Why should you employ a search engine optimization expert when you can use online resources to understand what SEO is all about? Well, read ahead and find out five reasons why trying to do search engine optimization on your own is not a smart move.

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The world of SEO can change at a very rapid pace. What was acceptable today may become unacceptable tomorrow and may become acceptable in a completely different form in the future. There was a time when submitting content to article directories was considered the most basic aspects of search engine optimization Oliver Wood.

As social networking and social media became popular, these websites became less popular. Google has now penalized those individuals who rely on article directories with poor quality editorial guidelines. Yet, relying on reputed article directories is still a smart move. Which option should you choose? Should you make use of these websites or should you ignore them completely?

Finding the answers to these questions can seem very confusing. In any case, you will not be in a position to arrive at a permanent solution. A lot depends on the nature of your website and the preferences of your target audience. This is the biggest problem that amateurs face. Virtually nothing is fixed in the world of search engine optimization. Everything is relative and is constantly changing.

SEO is not a part-time affair. Many persons believe that on-site optimization needs to be done only once. Well, you will have to make use of Google’s Webmaster tools to keep track of the changes on your website on a regular basis. You will have to find out whether the latest changes are search engine optimization friendly or not. The fact that certain pages have blocked Google bots may be causing problems in the indexing of your site. If you believe that on-site optimization is a one-time affair, your website may get partially indexed in search engines and you may never realize the same.

Search engine optimization is impossible unless you are ready to experiment. Relying on advice and guidance provided by others will not help you in the long run. If you want to enjoy real benefits, you will have to experiment with the search engine optimization of your site and determining the right approach on your own. Should you use a fixed density of keywords in your site? Or should you prefer promoting co-citation? Should you break your content over multiple pages? Should you streamline the images and make use of a fixed size for all images?

Finding answers to all these questions in a theoretical manner will be easy. However, finding answers to these SEO related queries with reference to your site will be a lot more difficult. Trying search engine optimization on your own result in a scenario where you simply ignore a significant part of basic and essential tasks related to your campaign.

With the introduction of recent updates, simply trying your hand at SEO and SEM without knowing what you are doing may result in an over optimization penalty. The safest option is to focus on what you are good at and leave the task of search engine optimization in the hands of an expert.

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