Every SEO company is different, but all worthwhile businesses have a similar overarching goal: To aid grow your online business. At the end of the day, your SEO company’s job is simply to partner with you in order to drive qualified traffic, business referrals, website visits, sales, and so much more through search. But how do you know which SEO firm to hire? How do you know if you are making the right choice for your business? It’s difficult, but fortunately, there are a few things you can look for.
First, ask about their analytics. All good SEO companies use analytics in order to determine exactly what keywords and phrases are working for them, which keywords and phrases aren’t working, and which campaigns are paying off the most. You want to know what your search engine results pages (SERPs) are talking about, as well. Look for SEO services that offer analytics not just to let you know what they’re ranking for, but to give you a full breakdown of everything that is working for or against you. Look for details such as keyword analysis, link building, ad purchasing and placement, social media marketing, and more.
Next, be sure that the SEO agency has experience in digital marketing. The internet is a constantly changing and advancing environment. Your SEO company should stay on top of changing trends and developments to ensure that your website is a viable and engaging presence in your niche market. A good company will be constantly thinking about how they can improve your company’s online presence. If you don’t have time to do it yourself, don’t hire a company to optimize your site-do it yourself. A good digital marketing company can handle all facets of search engine optimization, ensuring your website’s longevity and success.
Social media marketing has exploded in popularity over the past few years. Search engines, affiliate marketers, and even webmasters are using these tactics to bring more traffic to their sites. If you want to increase your site’s traffic, you have to have a plan on how to gain their attention and keep them coming back. A digital marketing company should have tactics for gaining brand awareness, driving sales, and improving search engine results page (SERP) rankings.
Most companies are out there to provide you with services, but you need to be able to determine if they are the best companies for you. Do some research into the various services offered. Ask friends and business associates what they think about the company you’re considering. It’s also a great idea to contact the Better Business Bureau to find out if any complaints have been lodged against the SEO firm you are thinking of hiring.
One of the most important things you need to know when it comes to hiring an SEO firm is that off-page strategies are extremely important. These off-page tactics can be the difference between bringing in potential customers and turning those customers away. The best SEO companies will use off-page strategies in addition to their on-page SEO services. Here are some of the off-page tactics that the best companies use in order to achieve higher SERP rankings:
With social media marketing, PPC advertising, and pay per click SEO, businesses can get traffic from the very beginning. If the SEO services don’t include analytics tracking in their packages, you should definitely find out what kind of analytics tracking they offer before hiring them. Without analytics tracking, you won’t know which strategies are bringing in the traffic, which are not working, or which are costing the business money. It’s vital to know which strategies are creating results before using them in order to make the best SEO company hiring decision.
If an SEO company isn’t offering any analytics reports on their website, they probably aren’t providing the kind of help businesses need to increase their search engine results rankings. Asking questions like “How many new customers do you think you’ll gain?” “How many new leads do you think you’ll generate?” should be enough to show you whether or not the SEO services you’re considering are the right ones for your business.